Beaches and settings in nature often play backdrop to selfies that they might post. Turtles and the ocean in particular, perhaps because of their California roots. This tribe are high school age, although a lot of the 90s inspired products they wear are applicable to the wider market. The app encourages users to use the platform for creative content and self-expression.
It’s a more stripped back version of Instagram – there’s no advertising and no comments feature – two reasons why it’s opted for. This demographic are masters of creating content and they perfect their Instagram by using a specific filter on an app called VSCO – this is where the name comes from. Generally speaking, they are from affluent backgrounds – brands are important and they have the allowance to buy into them. The term that was coined back in 2009, the teen girl once stereotypically clutching a pumpkin spiced latte in Ugg boots is now seen with a refillable water bottle in hand and slip-on Vans. So what is a VSCO Girl? The most up to date embodiment of ‘Basic Bitch.’ Buckle up as we give you the guide to win over the VSCO girl or get in touch here to see EDITED in action for your category. EDITED’s retail data platform can help businesses take the guesswork out of planning, pricing, and phasing assortments within this sector. With new trends emerging at lightspeed, the teen market can be a tough area to crack. Enter Gen-Z’s latest champion: the VSCO girl.
She evolved from the ‘Basic Bitch.’ She’s meme-able and environmentally aware with disposable income to spend on mid-market brands. Retailers, you may have heard her name bandied about the internet.
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